It was all Rob’s idea.

In the months before his death, avid cyclist Rob Dollar spoke frequently with his father, John Dollar, about his desire to start a foundation to promote safer riding conditions. When Dollar was tragically killed by a motorist at the age of 36 while riding on South Mountain in Phoenix, John knew what he had to do.

The Rob Dollar Foundation was born, and it has one simple objective.

“We want to save lives,” John says. “If we can save even one life, our mission will be a success.”

The foundation offers free bike safety courses, has worked with the city of Phoenix to develop road signage and hosts an annual ride in Rob’s honor.

Now, the Rob Dollar Foundation is collaborating with software engineering faculty and students in the School of Computing and Augmented Intelligence, part of the Ira A. Fulton Schools of Engineering at Arizona State University, on a project called CycleSafe.

Described as a “dash cam” for bikes, CycleSafe is a device that attaches to handlebars and can connect to a mobile phone. When a car comes too close to a cyclist, CycleSafe activates and records information about the encounter, capturing both data and images of the vehicle and its license plate.

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